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Strategy. Design. Identity.
For brands that work.

Advertising Frankfurt Branding Agency Marketing Rhine Main

We are Essential Advertising. A holistic branding agency that combines strategy, design, and identity. We develop brands that have a consistent impact, inspire trust, and enable long-term growth.

Cresco Frankfurt – Social media with a Mediterranean atmosphere

CRESCO

Taste, community and joie de vivre

Deutsche Bahn Project – Digital Rail Brand Strategy

German Railway

Digital Rail: How Technology Is Redefining Travel

NEXI Branding – secure contactless payment

NEXI

The future of payment – secure, smart, borderless

THIIIRD PLACE – Flexible Working Environments Branding

THIIIRD PLACE

Redefining working environments - flexible spaces for new ideas

Insights Article – Woman in the Office, Storytelling Brand

Numbers are convincing. Arguments are effective. But what truly moves people are stories. Even before we could write, we told stories – around fires, in myths, in rituals. Stories are the oldest repository of knowledge and emotions.

Startup blog article Visual – clear graphic style, design startup

Corporate design for startups: Why clarity matters right from the start.

A startup thrives on ideas. But ideas alone aren't enough. Turning a vision into a brand requires a clear identity—a corporate design that creates recognition and builds trust.

Minimalism in Corporate Design Article – reduced illustration

Rebranding: When it's time for a fresh start.

Brands are alive. They emerge, evolve, and change over time. What was modern yesterday may seem outdated today. What worked in the past may no longer be a good fit for new markets, target groups, or corporate strategies.

For brands that make a lasting impact.

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