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We see brands as a whole.

Brand Strategy

We develop brand strategies that provide direction and create differentiation. Together with you, we define goals, target audiences, and positioning, formulate your brand promise, and develop a clear brand architecture. This creates the foundation for design, communication, and growth.

Brand positioning & brand essence
Brand promise & value proposition
Target group & market analysis
Brand architecture & portfolio system
Naming & Claim Development
Brand workshops
About Us

We combine strategy with creativity to make brands more tangible for people. Because every interaction shapes how people perceive a brand—and whether they trust it.

Essential Advertising Oberursel
What we do

Brand Design

We create consistent design systems that make your brand distinctive – across every medium and every touchpoint. From the logo to the imagery, we create a visual language that ensures recognition and trust.

Logo development & redesign
Colour worlds, typography & imagery
Corporate design systems & brand guidelines
Business stationery (business cards, letterhead, signatures)
Website design & UX/UI concepts
Social media templates & content design

Brand Experience

We translate brands into vibrant experiences – online, offline, and hybrid. Whether it's a website, campaign, or event, we create touchpoints that connect people with your brand and create lasting memories.

Website development (conception, design, CMS implementation)

Digital campaigns & social media concepts

Content creation (photo, video, motion design)

Employer branding & recruiting campaigns

Newsletter & email marketing

Brand Management

Brands aren't one-time projects, but ongoing processes. We support you with rollout, monitoring, and long-term brand management. This ensures your brand remains consistent, relevant, and adds value.

Rollout strategy & implementation

Website support

Social media management

Brand audits & performance analyses

Further development of corporate design & guidelines

Internal training & brand workshops

Benefit from our insights.

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