FIT VIII

Power in its purest form

FIT VIII stands for personal excellence. Founder Michél Fois sees training as a holistic journey based on individual goals and a genuine relationship. How do you showcase this exclusivity digitally?

Concept & Design

Our philosophy in a nutshell: Every training program is unique. Instead of marketing standard courses, we tell personal success stories—for example, how a client improved her marathon time through targeted training, or how a manager strengthened their back thanks to customized workouts. These stories convey the added value of a customized approach.

Aesthetics and reduction: The website's design follows the principle of "less is better." A monochrome color scheme (black, white, and shades of gray) focuses the eye and exudes elegance. Large typography, clear icons, and generous white space create a sense of calm.

Connecting people and brands: An interview with the founder explains his training philosophy, complemented by profiles of the team. A blog shares tips on nutrition, recovery, and mindset.

Result & Effect

The new digital identity conveys exclusivity, precision, and proximity. It demonstrates that FIT VIII appeals to class, not masses – and inspires the desire to take the first step toward personal transformation.