THIRD PLACE

Reinventing work

In a world where working from home is becoming the norm and people are seeking inspiring spaces, THIIIRD PLACE creates spaces that combine work, exchange, and well-being. How do you translate this fluid concept into a tangible brand?

Brand essence & experiences

The third place: In sociology, the term "third place" describes places beyond home and work where community develops. THIIIRD PLACE builds on this: It's an open ecosystem of workspaces, cafés, studios, and gardens – flexibly bookable and always inspiring.

Visual identity: Warm, natural colors, plenty of white space, and smooth gradients reflect calm and openness. The typography combines a modern serif font for headings with a neutral sans serif for body text, lending a sophisticated and human touch to the communication. Icons and illustrations depict people in motion, plants, furniture, and tech gadgets.

Content production: We produced photo series and short videos featuring real users in various work scenarios—from brainstorming at the rooftop bar to yoga classes in the courtyard. Quotes from the community reinforce the authenticity.

Result & Effect

An abstract concept has evolved into a vibrant brand. THIIIRD PLACE is clearly positioned as a catalyst for new ways of working – accessible through real stories, robust through a consistent design system, and relevant to people seeking space for ideas.